Program capstone IP5 Essay Example | Topics and Well Written Essays - 1000 words

Program capstone IP5 - Essay ExampleThe introduction arrange occurs after a w are has been effectively been marketed and surveys carried out and as a result achieved its desired merchandise goal. The product is then introduced into the market with an begin of creating immediate demand. At this stage, there is in truth little rival in the market and the sales volume of the product increases rapidly. The prices are very heights as considerably as promotion methods leading to the theaters registering high profits. The maturity phase of the product life cycle is mark by an increase in sales volume at a decreasing rate. At this stage, imitations of the product begin to emerge in the foreign markets causing the firm to begin lowering its exportation of the product. The manufacturers are forced to lower the market price of the product in order to maintain its market conduct as well as supporting its sales. Despite a decrease in the profit levels, the firms product still remains at tractive due to high volumes available in the market. The chroma period is marked by stability in the product line. The sale volume is at its stop and there is no possibility of excourseing it further. Sales at this stage undergo stability initially hardly then begin to fall as many substitutes of the product enter the market. At this stage, the manufacturing firms must aim at developing new alternative uses of the product with effective differentiation which can be either vertical or horizontal (Chitale, 2013).In order to sustain the maturity period, firms will tend to introduce alterations as well as innovations to the product so as to keep the interest of the customers high so that they keep on buying the product. The phase can also be lengthened through variations in terms of prices due to the stiff competition in the market. Some of the popular and well know products such as the iPod together with the iPhone are currently in the maturity stage. Apple has however been very