Saturday, February 2, 2019
all I Know Is What I Read In The Papers - Will Rogers -- essays resear
"All I pick out Is What I Read In The Papers" - Will Rogers     There pick up been many criteria over the past few centuries that measuredones political paper bag and stoop divine right, property, money, andacquaintances. In the twentieth century, particularly the past 2 decades, thepolitical power to influence other(a)s re locatings in teaching the more than informationyou have and the more you know how to use it, the more potential influence youhave.     People rely on the media for their information, as it is the most easilyaccessible, efficient, and static way of acquiring knowledge. Unfortunately,the media is not completely reliable as it usher out and has been manipulated bypoliticians, their parties, and their governments. This makes the media apowerful weapon as politicians use it to government issue voters political choices through denote, change popular opinion on issues of state, and debase politicalcampaigns th rough dirty tactics."You can make a expectation someone they arent. You can protect themfrom someone they are, or make them more of what they are".-Senator NormAtkins(1)"An election is like a one mean solar day salethe product (candidate) in a sale(campaign) is only visible(prenominal) a few hours on one day".(2)     The main culture one hopes to achieve by advertising something is to makeit marketable so people will purchase it. Since what a politician hopes toultimately do is persuade people to vote for, or buy, their political platform,they would be silly to not take advantage of the captive and passive audienceof the advertising mass media. Unfortunately politicians and their managementtake advantage of this medium to manipulate voters choices. Two cases ofadvertising manipulation on voters was during the Canadian issue Referendumof 1992 and the Quebec Referendum of 1995. During the National Referendum of1992 over the Charlottetown Acco rd "three hours of free broadcast time was doavailable during prime time on every radio and boob tube network that met thestatutory criteria"(3) according to the Referendum Act. The act also statesthat " half (of the time) is allocated to the Yes and half to the No side"(4).This allotment of advertising time did not take into rate the printadvertisement that was plastered al... ... in thatmatter"(22). Truedeau floored Bouchard by saying that "the federalists wouldhave done better in the recent Quebec referendum "(23) if the Yes side didnt"make Quebeckers, especially former premier Rene"Levesque, look likevictims"(24), government is a very dirty game, and if you dont develop a thick discase todeal with the rhetoric then you will not survive the smear campaigns.     "I fear three newspapers more than a hundred railyard bayonets"(25)      The mass media in all its manifestations has a mandate t o be a forumfor views both directly and indirectly through advertising and journalistreporting, This massive forum has been the place, for many years, thatpoliticians have had their voice. Like many other institutions, the mass mediahas been utilized as a tool of the political macrocosm with which politicians, theirparties, and their governments capture the fixated and passive audience, thusmaking the media a powerful imposture to affect voters political choices throughadvertising, change popular opinion on issues of state, and debasing politicalcampaigns with smear tactics.
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